A recent study showed that 20% of businesses fail within the first year, and 50% fail within their fifth year. Although there are many reasons for this, one reason is that these firms are ill-prepared to handle the competition in their field. Yet, there are ways that start-up companies can successfully grow. According to Sandra Haseley, the secret ingredient to growth is leveraging the right tools in the online world.
Who is Sandra Haseley?
Sandra Haseley is a successful entrepreneur with extensive experience in helping businesses scale up to six figures. She is the Owner of Sandra Haseley +CO and co-founder of Generation Impact Consulting, LLC. In addition, this Canadian-born American and mother of four has built a successful profession as a business strategist and consultant.
Sandra started in Commercial Real Estate, where she managed, secured, and developed over $500 million in Real Estate deals. During this time, she initially began consulting for her corporate clients to help them succeed and grow within her real estate portfolio. After closing a $14.6 million deal for the company, she was fired. This experience led her to the path of entrepreneurship, where she started as a freelancer to help companies with rebranding strategies and website creation. She created a professional organizing company where she closed deals worth tens of millions of dollars in sales for various companies.
Sandra is a speaker, business strategist, and consultant. She has worked with thousands of entrepreneurs across the globe and has helped develop programs for people like Tony Robbins and Dean Graziosi. She is an expert in building and scaling businesses using the organic strategy on social media. Sandra is also excellent at creating systems for efficiency and productivity.
Sandra on Tools That Work in the Online World
Sandra states that companies have a lot to gain when they use online tools to promote their product, increase their audience reach, and generate more sales. According to her, organic marketing is the ideal tool for businesses just starting and those that have not leveraged this cost-free strategy. This approach allows businesses to bootstrap without paying for ads. This can be done by leveraging social media, directly reaching out to your network, building relationships with people in the online space, and inviting them to those conversions.
Sandra has learned to leverage social media as her initial tool for growth since social media use is free, and the only price you have to pay is time. Sandra advises companies to start nurturing and creating their online presence on social media to capitalize on customers and clients within their space but haven’t been adequately nurtured. Whatsmore, companies should commit to social media, especially if they are a start-up. With consistency, organic marketing can become a six-figure opportunity for you within the first year.
Many entrepreneurs think that organic marketing is all about letting people know about your product or service. Yet it’s more than that. It’s all about having actual conversations with your users, building relationships, and not being afraid of reaching out.
Organic marketing is all about establishing a system that will lead you to realize your desired goal. A system involves a course of action designed to help you recognize a specific result. An effective system will allow you to manage critical processes of your operation. For instance, you can have a content system, marketing system, and sales system. Successful businesses approach these systems with a customer-centric idea in mind.
The truth is that it’s easy to be overwhelmed with the online world. You already have so much on your plate; where would you start with organic marketing? That’s where Sandra Haseley comes in. She can help you create a powerful marketing plan, build an authentic audience, increase your sales without paying for ads, and create new systems to help scale your business, plus so much more. Sandra will also help you implement suitable systems so that you can scale your business to the next level. You can connect with Sandra on LinkedIn,Instagram,Facebook, or via her website.